Curated visual systems and art direction that guide creative execution and elevate every expression.
A great identity isn’t just created, it’s maintained. Brand Guidelines ensure your brand doesn’t dilute as it grows. At ProdRite, we translate your visual and verbal identity into a structured system that empowers internal teams, external partners, and future collaborators to use your brand with clarity, confidence, and care.
We begin by aligning on the emotional and strategic tone of your brand or campaign. From there, we explore references across fashion, architecture, photography, and culture to define a creative direction that feels unique yet grounded in your brand positioning. These references inform not just what your brand looks like but how it moves, behaves, and expresses in context.
We translate concepts into structured, high-fidelity moodboards that serve as the visual compass for your creative team. Each board includes curated imagery, type pairings, texture references, lighting directions, and environmental cues tailored to specific use cases like editorial shoots, product drops, or seasonal campaigns.
Whether for stills, motion, or mixed media, we create art direction documents that guide photographers, stylists, videographers, and set designers. From tone and angles to location and props, every element is intentional. This ensures visual consistency across shoots and brings every frame in alignment with your core brand aesthetic.
We don’t just hand off moodboards. We work alongside your team or production partners to interpret and execute the creative direction faithfully. Our involvement spans from pre-production reviews and casting input to live shoot feedback and post-production refinements, ensuring nothing gets lost in translation.
featured case study
Velori
NEW YORK
New York, NY 10011
©2025 ProdRite, All Rights Reserved.
