Beyond the Funnel: Why Ecosystem Thinking Beats Customer Journey Mapping
The marketing funnel is dead. Not because it’s old, but because it’s linear—and modern customer behavior is anything but. Customers don’t move predictably from awareness to purchase to loyalty. They spiral, skip stages, reverse direction, and make decisions based on accumulated micro-experiences across multiple touchpoints that traditional funnel thinking can’t account for. The Network Effect […]
Why 80% of Startups Get Their ICP Wrong (And How to Fix Yours)
Introduction: The Cost of Selling to the Wrong Audience Imagine launching a product that’s been months (or years) in the making. You’ve run ads, built a content strategy, and crafted a beautiful website. Your sales team is prepped, the market research has been done, and you’re convinced there’s demand. But a few months in, the […]
