The Rebrand Delusion: Why Visual Updates Accelerate Strategic Decay
The branding industry has weaponized aesthetic anxiety. Every quarter, agencies convince leadership teams that their growth problems stem from visual fatigue. Logo looks dated? Rebrand. Colors feel stale? Rebrand. Competitor launched something sleek? Emergency rebrand. But here’s the cognitive trap: visual refreshes actually accelerate strategic decay by masking the real problems while burning the resources […]
Why 80% of Startups Get Their ICP Wrong (And How to Fix Yours)
Introduction: The Cost of Selling to the Wrong Audience Imagine launching a product that’s been months (or years) in the making. You’ve run ads, built a content strategy, and crafted a beautiful website. Your sales team is prepped, the market research has been done, and you’re convinced there’s demand. But a few months in, the […]
