Beyond the Funnel: Why Ecosystem Thinking Beats Customer Journey Mapping
The marketing funnel is dead. Not because it’s old, but because it’s linear—and modern customer behavior is anything but. Customers don’t move predictably from awareness to purchase to loyalty. They spiral, skip stages, reverse direction, and make decisions based on accumulated micro-experiences across multiple touchpoints that traditional funnel thinking can’t account for. The Network Effect […]
The Conversion Fallacy: Why Most Websites Optimize for Metrics Instead of Decisions
The conversion optimization industry has created a measurement obsession that’s destroying user experience. Every scroll depth is tracked, every click is analyzed, every heat map is scrutinized but the fundamental question remains unanswered: are we optimizing for user behavior or business outcomes? The Hawthorne Effect in Digital Design What we’re witnessing is a digital version […]
