The Rebrand Delusion: Why Visual Updates Accelerate Strategic Decay
The branding industry has weaponized aesthetic anxiety. Every quarter, agencies convince leadership teams that their growth problems stem from visual fatigue. Logo looks dated? Rebrand. Colors feel stale? Rebrand. Competitor launched something sleek? Emergency rebrand. But here’s the cognitive trap: visual refreshes actually accelerate strategic decay by masking the real problems while burning the resources […]
