The founders of Velori saw an opportunity in the rapidly expanding supplement market that most brands were missing. While the industry was flooded with basic vitamins promising quick fixes and extreme wellness supplements targeting fitness fanatics, there was virtually nothing for the sophisticated consumer who wanted to integrate high-quality supplementation into their daily routines. They approached ProdRite with a vision to create a premium supplement brand that would elevate daily wellness rituals rather than simply filling nutritional gaps.

Affiliate marketing is a notoriously difficult space to effectively manage and measure impact. Very few brands understand this part of the marketing mix and many affiliate agencies capitalize on the murkiness. They deliver what’s expected. They don’t over-perform. They don’t think creatively. Not PartnerCentric. An innovator in the space, PartnerCentric needed a brand that reflected their ambitious, tech-fueled approach to affiliate, which combines high-level marketing strategy with real-time channel intelligence.

After extensive market and competitor analysis, we landed on a brand position: Clarity in Action, a singular idea that solves for the competitive set’s chief weakness: their murky approach to the channel, and addresses their customers’ hero pain point: confusion. Next, we moved into brand narrative and personality, aligning on a tone of voice to reinforce their competitive edge. The key message was clear: Better Management Starts Here.

For Visual ID, we worked closely with the team to transform their look to make a major modern statement. The new icon supports a brand story about their distinctive methodology that blends long-term vision (represented by the arc), with real-time action (represented by the various rays which extend from the horizon line). Graphics are built around a pop collage approach to further drive home the new brand positioning. For example, binoculars, collaged with extensions of the new logo, represent the Partnercentric’s push to greater affiliate horizons.

All of our brand work culminated in a full website redesign, delivering a brand that was every bit as ambitious as the team behind it and priming PartnerCentric to win now and far into the affiliate future.